BJP's new campaign strategy has roles for Bansuri Swaraj

 

What's common between Bansuri Swaraj and Sambit Patra ? 

Well other than being sittinng BJP lawmakers; both these first time MPs have more engaging roles to play in coming elections in West Bengal. 

Sambit Patra, BJP’s national spokesperson, is expected interact at a specially convened teachers’  Sammelan. On the other hand; New Delhi MP Bansuri Swaraj has already addressed a conclave of lawyers. 

The BJP realises the going will be tough in a state where Muslims give Mamata Banerjee initial advantage in over 50 seats. Hence; they are adopting new methodologies of wooing voters.

Party insiders describe this as a “new era  campaign,” with sharply delineated gatherings for professionals like lawyers, teachers, doctors, and traders.

High-profile national leaders such as BJP MPs Bansuri Swaraj and Sambit Patra will be drawn out from party high command's talent pool fron across India.

"In fact, this style is not new. We tried this and reaped benefits in Tripura where too the voters were inclined towards Left liberal schools of polity," says Jay Mukherjee, a local BJP leader in North Kolkata. 

In contrast, the Trinamool Congress has rolled out cash doles and welfare expansions totalling over Rs 1.80 lakh crore for social welfare in the interim 2026-27 state budget. 

Samik Bhattacharya, West Bengal BJP president says : “Our segmentation taps anti-TMC sentiments boiling over issues like post-poll violence, infiltration, and scams—issues that discerning voters care about deeply.”

"We are building conviction among the educated, urban, and professional classes who are fed up with TMC’s corruption, violence, and appeasement politics”. 

The BJP leaders say Bansuri Swaraj's interaction went off pretty well.

Attendees, including Bar Association leaders, nodded in agreement, citing TMC’s misuse of police against Opposition voices.

"Trinamool Congress has turned Bengal’s courts into their playground—bail for goons, harassment for BJP workers. Lawyers know the rot; it’s time to vote for justice,” Swaraj declared, invoking recent Supreme Court observations against Mamata Govt.

 Nikhil Das, ABVP president in Jadavpur University endorses this campaign style.

"More and more such interactions should be organised," he says. "Voters in west bengal are educated and so we need specialists to handle them". 

                    ABVP leader Nikhil Das

             ABVP Saraswati Puja : Jan 23, 

      Jadavpur University 

     

The BJP’s approach kicked into high gear lately with a series of closed-door meetings across Kolkata and also Siliguri in North Bengal.

“Since Mamata Banerjee came to power, our educators and the education sector itself faced many problems. From lack of infrastructure in schools, colleges, and universities, the lack of permanent teacher appointments, and the endless corruption in schools, colleges, and universities where there have been appointments, the TMC’s criminality knows no end," says party leader B S Nanda.

“BJP’s segmentation is smart—they’re wooing the ‘bhadralok’ (educated middle class) alienated by TMC’s muscle-flexing. Mamata’s sops may sway masses temporarily, but professionals want governance, not giveaways,” opined Biswanath Chakraborty, a Kolkata-based political analyst.

Ends