A little bit more than patriotism. A little bit lower than jingoism. --- Nirendra Dev
Thursday, October 12, 2017
BJP struggles to win over Christians: Can Image Transformation come in?
India’s ruling Bharatiya Janata Party (BJP) is treading a fine line in promoting its pro-Hindu nationalist agenda while trying to court voters in Christian strongholds in the northeast and south.
But ever mindful of placating religious minorities, the party has adopted different strategies tailored to different areas, and embraced Christian politicians in key states.For example, the BJP has decided to go soft on the beef ban in the northeast and the southern state of Kerala where Christian votes are key to winning seats and the policy was unpopular. The mollifying strategy of the BJP is also visible in the Christian-majority Meghalaya state, which is due to stage provincial elections next February. The BJP only holds two seats in the 60-seat state legislature and must tap into the voter base of Christians who account for 83 percent of the state’s 3.2 million people.
A week after Kannanthanam was made a minister, the BJP president Amit Shah appointed him as the party’s election chief for Meghalaya. The message was clear: the BJP promotes Christians.
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